Electronics and its future post COVID-19

03.11.20 05:54 AM By Campus Component

Currently, the entire world is going through an unprecedented crisis, and revenue in almost every domain has taken a hit thanks to the COVID-19 pandemic. Business in the electronics sector has also recorded a declining trend during the prolonged lockdown strategies adopted by various states. However, the un-lockdown procedure has started now, and slowly and steadily, the electronics industry is bouncing back into action. In this trying time, sales personnel are adopting innovative techniques to reach out to maximum customers with their products. Explore this write-up if you are looking for the post-pandemic practices in the electronics industry.

Impact on Product Development  

                        The COVID-19 pandemic has led to an explosion in demands for products associated with the Internet of Things (IoT). The last few months have recorded an exponential increase in the sale of mobile phones, laptops, and internet data plans. Semiconductor manufacturers, in particular, have been caught off guard thanks to the sudden surge in orders. Companies are struggling to incorporate maximum utilisation of their workforce amidst lockdown protocols and coping up with the demand. Even market leaders experienced the consequences of ‘supply constraints’ of their raw materials. Oneplus had to delay the delivery of their sought-after model OnePlus Nord, which was scheduled to be available in the Indian market from August, 4th onwards. However, companies have accepted the challenge proactively and trying their best to mobilise their workforce and keep up with the production plan.

Safeguarding the Supply Chain 

        Bringing the supply chain in order is another mammoth challenge for the electronics industry post-pandemic. Companies need to maintain a robust supply chain for timely manufacturing of products. The India Government took some exemplary steps in this front and even arranged for airlifting electronics components from China. The Technology Ministry asked concerned professionals to draw a list of essential commodities to enable the smartphone assembling industry to run smoothly. India is steadily emerging as the forerunner in smartphone development. The industry is playing a contributory role in generating income to thousands of workers in the country.

 Adopting to Distributed Workforce Strategy     

        Since health authorities have restricted gathering in a confined place, most business sectors are now distributing their workforce in office and home. Under the new strategy, a specific percentage of employees in the operation and manufacturing team need to attend office, while the administrative and human resource (HR) department can continue working from home. This work culture will lead to a few sick leaves, maximum utilisation of talent through remote working, and reduction in rent for unnecessary office space.

Stress on Digital Marketing

                        Companies are now putting much emphasis on digital marketing campaigns through social media platforms and television. It enables customers to gain crucial information about products while sitting in the comfort of their house. Sales teams are also updating company websites so that clients can check the specification of desired products and place orders through electronic payment gateways. So, this was all about the future of the electronics industry post-pandemic. Companies are getting accustomed to the new-normal and imbibing unique strategies to sustain business amidst challenges.

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